Build Notes #040: Build a CFO Agent by Tomorrow
Your ad dashboard ignores refunds, chargebacks, card fees, and churn. Here's how a four-role AI CFO agent shows your true profit per customer.
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Insights on AI agents and business automation
Build Notes #039: AI Built Our Entire Sales Funnel (While I Cleaned the Basement)
AI researched the market, wrote the sales page, built the lead magnet, and loaded the email sequence. The human approved and vacuumed. Full receipts inside.
Read MoreBuild Notes #038: The Ultimate Guide to Grok Bot
What Grok Bot is, what it costs, and how I staffed a full AI marketing team with it. The honest guide, including where Claude and Hermes still win.
Read MoreBuild Notes #037: Why We Chose a Paid Newsletter Instead of Ad Supported
The napkin math that made us turn down sponsorships and build a $79/yr paid newsletter instead. The Agora lesson, the funnel, and the Zero Human logic.
Read MoreBuild Notes #036: The Newsroom Moves In
How an AI newsroom researches, writes, checks, and publishes articles for a zero-human startup.
Read MoreBuild Notes #035: The Ultimate Guide to AEO (The New SEO)
What is AEO? Answer Engine Optimization explained: why 58% of searches end without a click, how AI citation works, and the 5-step AEO Writer skill that does it for you.
Read MoreBuild Notes #034: AI Built the Whole Website
AI planned, designed, and built our entire newsletter website from one prompt, in 59 minutes, for $33.59. How to build it with AI, receipts included.
Read MoreBuild Notes #033: The Zero Human Startup Begins
The Zero Human Startup begins: watch AI pick a profitable newsletter niche, map the market, and build customer personas. Every prompt included.
Read MoreBuild Notes #032: The Toolbox
The AI tools, connectors, command-line tools, and open-source software behind a working marketing operation.
Read MoreBuild Notes #031: The Ad War Room
Give your AI ad department shared business context with an Ad War Room built from folders and files.
Read MoreBuild Notes #030: The Ultimate Guide to Synthetic Audiences
What a synthetic audience is, the exact persona prompt behind my 13-member virtual focus group in MindStudio, why an LLM can play your customer, and the results from Purina, Colgate, and The Times.
Read MoreBuild Notes #029: The Landing Page Grader Agent
Your ads get the click. The page does the converting. Meet the AI agent that grades any landing page for Google Ads compliance and quality score, for six cents a run.
Read MoreBuild Notes #028: The AI Ad Creative Verdict (8 Image Models, $2.02, Receipts)
I ran the same 3 ad prompts through 8 AI image models for $2.02. Which ones can render ad copy, which failed, the winner, and the disclosure law that landed Aug 2.
Read MoreBuild Notes #027: The Ad Writer Agent
Meta ad creative is now a volume game. Meet the AI agent that turns one landing page URL into 3 framework-built Meta ads for pennies per run.
Read MoreBuild Notes #026: How AI Rewrote Google Ads & Meta Ads
What Google's AI Max and Meta's Andromeda took from advertisers in 2026, the independent numbers on whether they work, and the six levers you still own.
Read MoreBuild Notes #025: The Daily Ad Brief Agent
Your ad dashboard shows wet numbers and dry numbers in the same font. The Wet Paint Rule, the four disciplines of reading an ad account, and the agent that runs them.
Read MoreBuild Notes #024: The Future of Business (Orchestrators and Subagents)
The orchestrator and subagent pattern explained with real research: when multi-agent wins by 80.8%, when it loses by 70%, and how to build one in MindStudio, Claude, or Hermes.
Read MoreBuild Notes #023: The Automated Newsletter
How one person runs a twice-weekly newsletter in one 3-4 hour Batch Day a month using Claude: template, writing skill, topic backlog, MCP, and scheduled tasks.
Read MoreBuild Notes #022: The Ultimate Guide to GBrain
What is GBrain? Inside Garry Tan's open source AI memory system: 146,646 pages, a self-wiring knowledge graph, the dream cycle, and a 30-minute install.
Read MoreBuild Notes #021: The Dream 100 Agent
Turn LinkedIn browsing into a Dream 100 prospect list with an AI agent that researches contacts and adds them to your Google Sheet.
Read MoreBuild Notes #020: The Four Layers of Agent Memory
Folders vs vector memory for AI agents: Karpathy's LLM Wiki, Garry Tan's GBrain, and the 4 memory rules that give your agents a real long-term memory.
Read MoreBuild Notes #019: The Competitor Watchdog Agent (Know Thy Enemy, Automated)
An AI agent that watches your top 5 competitors: price changes, split tests, and new offers, briefed to your inbox every Monday. Know thy enemy, automated.
Read MoreBuild Notes #018: Adversarial AI, The Copy Chief Layer Your AI Stack Is Missing
Adversarial AI is the copy chief your AI content is missing. How a second AI that attacks your drafts catches errors and weak copy before your market does.
Read MoreBuild Notes #017: The Content Spy Agent
Social media is now a discovery layer run by algorithms, not follows. Here's how the algorithms score content and the AI agent that puts them to work for you.
Read MoreBuild Notes #016: Ultimate Guide to Fable 5
Fable 5 leaves subscriptions July 7. How marketers should prompt it, the image trick that cuts token bills 60%, marketing loops, and the 48-hour skills play.
Read MoreBuild Notes #015: Profit Dashboard Agent
Your ad dashboard CPL ignores refunds, merchant fees, and tools. Meet the Profit Dashboard Agent that reports your TRUE marketing metrics for $0.56.
Read MoreBuild Notes #014: Post 20 Times A Day Without Touching Your Phone
Social media is algorithm-based now, not follower-based. Here's how to automate your discovery layer for free with self-hosted Postiz and an AI agent that posts for you.
Read MoreBuild Notes #013: (TEO) Token Efficiency Optimization
Companies put token usage on a leaderboard to measure productivity. It backfired and created a brand new $5k-$25k consulting business: token efficiency optimization.
Read MoreBuild Notes #012: Are We Actually Doing Less Work With AI?
A chatbot is a vending machine. A loop is an employee. Here's loop engineering explained through the one skill marketers already trust: buying ads.
Read MoreBuild Notes #011: AI on Easy Mode
An AI agent is just memory, instructions, and tools. Plain folders and files give you all three. Here's how to run a whole business on them.
Read MoreBuild Notes #010: Be Hacker Proof
Understand the threats facing AI agents and the security protections every nontechnical owner should know.
Read MoreBuild Notes #009: Automated Customer Support
A practical look at automated customer support with human approvals, persistent learning, and connected tools.
Read MoreBuild Notes #008: Zero Human Companies
Explore how AI agents can handle operational roles in a company built around a human owner's decisions.
Read MoreBuild Notes #007: The Context Vault
Give your AI the business context it needs to produce work that sounds like you and fits your company.
Read MoreBuild Notes #006: Business Confidence with AI
Use AI thought partnering and five strategic exercises to make business decisions with documented confidence.
Read MoreBuild Notes #005: Creating Ads with AI Part 2
Turn your ad templates into an AI-powered creative agency that generates and tests ads across platforms.
Read MoreBuild Notes #004: Creating Ads with AI Part 1
Stop guessing at AI ad creative. Build reusable structured templates for more consistent images and videos.
Read MoreBuild Notes #003: The Daily Brief Agent
Turn the videos, newsletters, and social feeds you cannot keep up with into a daily intelligence brief.
Read MoreBuild Notes #002: Customer Support Automated
How a Hermes agent handles routine HelpScout tickets, drafts replies for approval, and keeps a human in control.
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Build Notes #001: The Sales Prediction Agent
I Stopped Guessing If My Ads Would Work. Here's The Agent I Built Instead.
Read MoreThe Easy Way to Create Claude Skills FAST!
Once you create a long-form sales letter skill trained on the masters, Claude doesn't just write copy. It writes copy using the exact methodologies that have generated billions in direct response revenue.
Read MoreClaude Skills for Direct Response Marketers: Full Tutorial with Examples
A subagent is your AI worker. A skill is the knowledge that makes the worker smart.
Read MoreClaude Subagents for Direct Response Marketing: Full Tutorial with Examples
This guide is going to show you exactly how to use these AI subagents for the tasks that actually make you money.
Read MoreEverything You Need to Know About AI Voice Agents for Business Owners
These are intelligent systems built on large language models. The same technology powering ChatGPT and Claude.
Read MoreAI Agents for SEO: The Ultimate Guide to Tools & Automation in 2025
The world of search engine optimization (SEO) is in the midst of its most significant transformation in a decade.
Read MoreAI Agents for Small Business Automation: The 2025 Guide to a Smarter, More Efficient Business
89% of small businesses are already leveraging artificial intelligence (AI) to gain an edge
Read MoreTHE FREE 90-SECOND AI LEVERAGE AUDIT
Which of the 7 Levels of AI Leverage are you actually at?
88% of businesses now use AI. Only 6% get real profit from it. Answer 9 quick questions and get your exact rung on the ladder, the bottleneck pinning you there, and your fastest next climb.
Start my auditFree. 9 questions. No login.
The leverage ladder00 / 07
7The Multiplier
6The Flywheel
5The Factory
THE GREAT FILTER: fewer than 1 in 10 cross.
4The Team
3The Handoff
2The Connection
1The Briefing
0The Search Box
Above it you design the machine.