Here’s what I’ve been thinking about for the last few months.
Everyone talks about the “solopreneur” or the “company of one.” The idea that you don’t need a team of 50 to build a real business. That one person with the right tools can outperform a department.
I believed that. I’ve lived it. AdSkills was me and Chaunna for years before we ever hired anyone. But eventually the whole idea of being a "solopreneur" just drowns you.
But what if you could go one step further? What if the company ran itself, and you just approved the work?
This exists right now. Today.
Others are calling it the Zero-Human Company. I'm calling it "Zeropreneurs" and I own a Zeropreneurs community where we are all building zero human companies.
Before you roll your eyes thinking this is just hype, let me show you what I actually built.
I have a business called FaithFunnels .com
It’s a free course that teaches pastors, ministry leaders, and Christian business owners the power of email marketing. There is also a weekly newsletter where every issue tells an educational story about how a real Christian business started.
It's like "Starter Story, but for the Kingdom."
The newsletter needs to go out every week. That means someone needs to scout stories, research them, write the issue, format it for Kit, and hit send.
Every single week.
I don’t have time for that. I’m running AgentSkills, AdSkills, writing Build Notes twice a week, and trying to be home for dinner. So I built a team to run FaithFunnels for me.
The team has three people.
None of them are human. 🤯
How a $41.11 Investment Replaced a Content Team
Here’s what the FaithFunnels operation looks like right now.
- There’s a CEO of the operation. He decides what stories to cover, manages the editorial calendar, and coordinates the other two agents.
- There’s a Research Agent. This one scouts stories, finds sources, and pulls together the raw material for each issue.
- There’s a Publisher Agent. This one takes the finished draft, formats it for Kit.com, and handles the broadcast publishing.
All three of them live inside Paperclip, (pictured below) which is like ClickUp or Asana but for AI agents. Paperclip gives you an org chart, role definitions, approval gateway, budget allocation per agent. It's a way for agents to coordinate like actual employees while making every task they do visible to the human.
And they call you... the human... "the board!" Like advisors board. You're job is to approve stuff, that's it. The CEO manages your little subagents that do tasks. Those tasks show up in your Paperclip inbox, you can then approve or deny or give feedback (for training).
The whole thing is hosted on a single DigitalOcean droplet that costs $24/month. The API costs to set everything up (all the Claude API calls to configure, write brand guidelines, build a story vault, and produce the first five issues) came to $17.11.
$41.11 total.
That’s not a monthly cost. That’s the total investment to build and launch the entire operation.
The weekly rhythm runs like clockwork. Thanks to Hermes, which is an AI agent (like OpenClaw but way better). I don't go in there and press buttons, Hermes does. I don't setup Paperclip, Hermes does.
Monday, Hermes has the Research Agent scout a new story. Tuesday, Hermes has the Content Director write the draft. Wednesday morning, the draft lands in my Telegram. I read it, approve it (or send notes), and the Publisher Agent pushes it to Kit as a broadcast.
Five issues are already written and in the pipeline. The story vault has candidates researched and ready. The brand guidelines document tells every agent exactly how to write in FaithFunnels’ voice.
I didn’t build any of this myself.
It's truly a zero human company.
The total time from “I want a newsletter company” to “the company exists and has produced five issues” was less than a day. I could start a new one everyday if I wanted.
In fact, next year my plan is to start a newsletter for every city in my state. Making me one of the biggest media influencers in my state. Think about what that means for the cost of starting a media company. Think about what it means for content agencies. Think about what it means for any business that publishes regularly.
A year ago, if you wanted to launch a weekly newsletter, you needed a writer ($500-2,000/month), an editor ($500-5,000/month), maybe a VA for scheduling and formatting ($800-2,000/month).
Call it $3,500/month minimum for a bare-bones operation.
I’m doing it for $24/month in hosting. Plus whatever API calls Hermes burns through each week, which is about $13/day.
The zero-human company isn’t a thought experiment.
I have 2 of them running right now.
Now, let's build one together shall we?
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